How well do you communicate the value of your business and your products and services to your customers?
The future success of your business is determined not only by your ability to be able to deliver value to your customers but to also communicate this value effectively.
When you challenge your customer’s status quo by making them see the downside of ‘doing nothing’ and the upside of change, your business and your products and services will be seen as much more valuable.
In this ‘Customer Value Counts’* edition of Business Breakthrough you will learn, in the time it takes to drink a cup of tea:
• the importance of challenging your customer’s status quo using a framework – the 3Cs – to communicate the value of your business
• 3 other sources of insight that will help demonstrate your value to your customer and communicate it clearly
• how using ‘uncertainty’ to promote openness and interest in your conversations with your customer will increase your business value
Click here to discover how to tip the balance in your favour when you are able to clearly illustrate the value of your business to your customer.
PS You’ll find more Business Breakthrough editions and their support tools discussing other business challenges on our library page. Click here to take a look.